In this paper, we show that the communication channel known as writing in memory with defective cells is a relevant information-theoretical model for a specific case of passive warden steganography when the sender embeds a secret message into a subset C of the cover object X without sharing the selection channel C with the recipient. The set C could be arbitrary, determined by the sender from the cover object using a deterministic, pseudo-random, or a truly random process. We call this steganography "writing on wet paper" and realize it using a simple variable-rate random linear code that gives the sender a convenient flexibility and control over the embedding process and is thus suitable for practical implementation. The importance of the wet paper scenario for covert communication is discussed within the context of adaptive steganography and perturbed quantization steganography. Heuristic arguments supported by tests using blind steganalysis indicate that the wet paper steganography provides improved steganographic security and is less vulnerable to attacks compared to existing methods with shared selection channels.